Are Marty Supreme and Wuthering Heights Worth The Hype?

With social media hype swirling around Marty Supreme and Wuthering Heights, hosts Laura Gommans and Hugo Emmerzael unpack the marketing machinery behind both releases—and whether the films can live up to the discourse they’ve generated.

Hugo questions whether the outrage over Emerald Fennell’s reimagining of Heathcliff is worth our energy, suggesting we might be better off taking the film at face value instead of getting caught up in manufactured controversy. Meanwhile, Laura traces the evolution of movie marketin, from the event-cinema spectacle of Jaws and Jurassic Park to the viral mythmaking of The Blair Witch Project, into today’s algorithm-driven campaigns built on shock, virality, and off-screen narratives.

Together they discuss how in an era of social media spectacle, are studios selling us the film—or the conversation around it?

Get tickets to Marty Supreme @ LAB111

Get tickets to Wuthering Heights @ LAB111